The End Of The Google Honeymoon?
He sounded like the common arch competitor, but when Bill Gates announced to the world that "the honeymoon with Google will just last a couple more years", did he have a point?
The world certainly has actually gone Google-Ga-Ga, with search, Gmail, Adwords, Analytics, Adsense and Toolbar triggering a riotous storm. I have checked out numerous news items and blogs declaring the march of Google onto the desktop as a drape call for Microsoft. Google can now search within the local machine, will eventually power internet boxes as a replacement to Windows, and will eventually take control of the world!
Google have a powerful and technically advanced search application. The launch of Adwords and Adsense was pure genius in a cost-per-click market that was staid and unconvincing, but I for one have major doubts about the instant impact of Google on Microsoft's monopoly.
I utilize Adwords, Analytics and Adsense on a daily basis. All my email is combined into a Gmail account, which I check out Google Desktop Toolbar. Google is my online search engine of choice, and all in all I'm delighted with my Google package.
There are gripes, and they're growing.
The Google interface appears. Obviously it is I hear you cry-- why would you wish to mess up such excellent technology with a cheap veneer? Well, for us technical minded folk perhaps, however I understand lots of non-technical individuals (and, lets face it, there are billions of them) that find this extremely plain method to be incredibly counter-intuitive. Take Gmail for instance. Apart from an effective search function, Gmail scores quite short on the usability stakes. Most of the non-techie individuals I come into contact with (I'm talking solicitors, teachers, middle managers-- fairly smart individuals) have ditched Gmail for the familiarity and use of Hotmail. In Hotmail Microsoft supply an integrated and extremely sleek item that takes an amateur by the hand and walks them up the garden path of email. It might not have 2 gigabytes of storage and a whacking great search function attached, however a number of folders and a delete button seem to work pretty well for many folk. As I said, I use Gmail daily, but I can value what these people are telling me. Of course we are talking about a beta item so let's not dwell on this one ...
Google accounts do not speak with each other. Frequently I will need to log into my Adwords, Adsense and Analytics account within minutes of each other-- and be required to log in individually for each one. This drives me mad! In Passport, Microsoft has streamlined the login process from within the desktop, opening up an entire suite of web based services in an exceptionally usable way. Often it feels like Google is trying to keep me out! I 'd enjoy to see one centralized login from which all Google accounts can be accessed.
My point here is that people require a user friendly, polished experience. Google are currently making it difficult for non-technical minded individuals to access the products available. A case in point can be seen in their aid files. Just a number of clicks into the Google Analytic assist files will throw up various 404 mistake pages. Definitely with such a powerful search center a 404 ought to be unprecedented. Why, instead of a 404 page does the king of search not supply me with a list of possible locations or sites that might be able to help? To arrange the worlds information-- unless it is not available so you'll need to use a 404 mistake screen, sorry!
The rapid growth of Adwords has generated so much income that Google is just tossing cash in numerous instructions, building Yahoo 2.0 in the process. Google Search and Google Books have and will alter the method that human beings shop and retrieve information. I for one hope that Google take time to improve the use and consolidate of their items prior to they begin going after yet loftier goals.
I do not desire the honeymoon with Google to end, but I notice that it's about to. Let's just hope they put in the work needed to make a marital relationship work!
Google can now search within the regional machine, will eventually power web boxes as a replacement to Windows, and will eventually take control of the world!
Google have an effective and highly advanced search application. The launch of Adwords and Adsense was pure genius in a cost-per-click market that was staid and unconvincing, however I for one have serious doubts about the instant effect of Google on Microsoft's monopoly.
Google is my search engine of option, and all in all I'm delighted with my Google plan.
Google Search and Google Books have and will alter the way that human beings shop and obtain information.