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Google's New Found Fascination With RSS



Google, a business which revolutionised the Internet search has finally started to use RSS in a huge method. It was more than an obvious relocation for Google to begin looking into this ever-growing market.

Google News Feeds

Previously, the term "feeds" was synonymous to Google News, another huge service supplied by Google. Because Google didn't give any support to RSS or Atom feeds, programmers began to scrap headlines off Google News. And these headlines were then displayed on another Web website.

Nevertheless, now you see Google supports both RSS and Atom feeds.

Apparently Google News group had been receiving a lot of feature requests for RSS feed support. And that's why the company decided to give a dosage of news through both the syndication flavors, Atom and RSS. This reveals that even Google might n'tignore the growing appeal of RSS.

It still took Google a very long time before they in fact started on with the Google News feeds. But even now Google's support has only been added to Google News content and has not been extended to it's basic web search. Despite the fact that Yahoo! has started to provide News feeds just for that a person particular keyword. For example, if you would like to follow news that discusses "George.

Bush", you can do that completely. This hasn't been implemented by Google since yet, however might be quickly.

Re-use of Google RSS feed material is officially restricted to non-commercial usages and needs complete qualifications of all the individual sources consisted of, Google itself and the publication of the search terms and requirements used to develop the feed. Will these constraints actually help Google to harness the true power of RSS? Well, now that's another concern!

Google's RSS Advertisement Patent.

" Google Files for RSS Advertisement Patent" - That seems to be the hottest topic been walking around the Internet for a long time now. Another classic example of the web getting "Googlized", as the world' sbiggest search engine revs up to dominate the RSS ad market.

If you still didn't get what exactly I'm discussing here,.

Google has declared a patent with the United States Patent and Trade.

Workplace (USPTO) for embedding ads into syndicated RSS and Atom feeds.

According to the abstract, the patent is everything about a technique for.

" integrating targeted advertisements into information in a syndicated presentation format in an automated way." This surpasses.

RSS or Atom feeds, as it refers to syndicated formats on the whole.

Google wasn't the first to jump in the RSS ad bandwagon. Business like Pheedo and Kanoodle had actually already started trying their hand at it long back. If we see the positive side of this, Google taking it's own protection measures in the RSS advertisement bracket, is itself a big evidence about the potential of this growing technology. The filing is not astonishing however, for a company of it's size can dig much deeper.

Quoting from Pheedo's main blog "Google is not going to own.

RSS advertising. At best, Google may acquire some defense for its particular strategies and methods of inserting and tracking ads in syndicated content." All I can state is, Google is surely making substantial strides in the RSS sector but everything does have a limit.

Google RSS Reader.

After heavily wagering upon RSS by filing a patent for the ads,.

Google wasn't surely gon na remain behind when it concerned RSS readers. It was extremely predictable for the business to release it' sown aggregator, another action towards bettering the syndication lifestyle.

What's typical between Google's reader and its other services is the simpleness of usage. The method Google designs it's services,.

( does not matter if it's Gmail or Adsense) is what wins over everything else. That's exactly what one gets to see in Google' s reader. The ease of use and how basic it is.

The web-based reader, which remains in its beta stage, needs a login comparable to Gmail. Once visited, feeds can be added and organized extremely effortlessly. The feeds can be arranged by various names or the user can likewise import subscriptions from other RSS aggregators or online services and easily subscribe to feeds simply by entering the RSS feed's URL. They have actually also started to distribute the trendy "Add to Google" button, an addition to a collection of lots of others offered by different readers.

Google's entry into the RSS reader market will definitely shake well-established companies like Newsgator and Pluck. Since.

Google has complete power over the sponsor ad listings in the search results, advertising this new service wouldn't be a big deal. Simply type in "RSS Reader" in Google and you'll understand for yourself.

On a last note, Google is certainly taking in on RSS and is trying to take the innovation to brand-new level. This plainly shows that RSS is here to remain. Something for everybody to stay up and take notice!


Previously, the term "feeds" was synonymous to Google News, another huge service provided by Google. Since Google didn't give any support to RSS or Atom feeds, programmers began to scrap headlines off Google News. It still took Google a long time before they in fact began on with the Google News feeds. Even now Google's support has only been added to Google News content and has not been extended to it's standard web search. Re-use of Google RSS feed content is officially restricted to non-commercial uses and needs complete credentials of all the individual sources consisted of, Google itself and the publication of the search terms and requirements used to develop the feed.

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