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Amazon acquires Wondery



Amazon revealed Wednesday that it's acquiring podcasting business Wondery, broadening its brochure of original audio content. As part of the offer, Wondery will join Amazon Music, the e-commerce giant's music streaming organization. Amazon Music in September included podcasts to its platform, wanting to take a share of the increasingly competitive podcasting market, in which Spotify, Apple and others have actually picked up speed. Regards to the deal weren't revealed. An Amazon spokesperson declined to comment. Wondery declined to comment. Wondery, founded in 2016, has actually produced some of the most popular podcasts in the last few years, including true crime series like "Dirty John," "Dr. Death" and "Over My Dead Body." The podcast producer and network states it counts more than 10 million unique listeners each month. Speculation of the offer had been developing since earlier this month, when The Wall Street Journal reported Amazon remained in speak with obtain the podcaster. Bloomberg reported in September that Wondery was checking out a sale. When Spotify, Apple and others continue to jockey for supremacy in the podcasting market, the deal comes at a time. Amazon, Apple and Spotify have all looked for to include podcasts to their streaming services as the medium has actually become the most popular method to listen to music and it allows them to differentiate their services with original podcasts. Spotify has actually invested heavily in producing original podcasts, consisting of, most just recently, a deal with Prince Harry and other half Meghan Markle. It has also acquired four business to broaden its library, consisting of The Ringer, Gimlet Media, Anchor and Parcast. Apple has slowly expanded its original podcast efforts and its Podcast app is installed on iPhones by default. Amazon has a grip in audio content beyond Amazon Music. The business also owns Audible, which hosts audiobooks and podcasts. The service has actually broadened its initial audio content over the past couple of years, as well as intensified its slate of totally free podcasts, including popular programs "This American Life," "Pod Save America" and "You're Wrong About."

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